Exactly same thing really, you go into emergency mode and cover your tracks or you speak louder than everybody else and force your opinion and outlook based views on those in attendance of public relation. This is one way to deal with the situation and frequently in doing so that you are able to bring another point of view to the table and cloud the issue in all sorts of contrived controversy and really come out ahead to be in the news for more than a week. Of course this is a risky way to do things. Possibly the best way to do things and the safest from public relations standpoint would be to admit fault, apologized and also promise to never do it again. Perhaps even state that you will receive counseling or something of that nature.
Their specialty is promoting and building positive relationships with targeted audiences for their customer’s. Interwaterlife management teams are often pitted against mass media hysteria and they immediately go to work and examine the circumstance, come up with a straightforward and clear description of the issue while downplaying its importance and then provide a plausible or deniable motive for the event. Entrepreneurs, professional service providers, small business owners and business managers are increasingly seeking to public relations specialists for help with strategic planning. Professionals or companies handling publicity for individuals or smaller organizations frequently deal with all aspects of this job.
They are in involved in creating and maintaining contacts and contacts, strategizing and planning, and preparation of promotional materials. They either handle or are directly involved in sales or advertising promotional work in support of promotion. As with nearly any professional service, the job begins with some due-diligence and investigation. Objectives are defined together with the strategies to attain those goals. Media tools are chosen and ready at this stage. Implementation includes materials preparation and launch. Program success or failure is decided in the assessment stage. In recent years the web has greatly contributed to the choice and availability of media tools with real time feedback. These tools are highly prized by advertising and public relations professionals because they provide immediate information on a program’s effectiveness.